Search Engine Optimisation or SEO is the process of improving the rankings of a website in a search engine.

How do search engines work?

There are many search engines on the web, including sites such as Yahoo, Bing and Google. These engines search the Web trying to sort through the millions of pages and rank them by analysing the content on the page. This analysis creates a relative authority that measures the quantity and quality of the links pointing to the page.

It is this relative authority that determines which pages should be shown first when a user searches for a specific word or phrase.

How do we do SEO?

Search Engine Optimisation is about convincing the search engines that a page on your website is more relevant than a page on someone else’s site. So how do we do it?

There are three steps that should always be followed:

1. Website – making sure your website is constructed with search engines in mind as well as being user friendly.
2. Content - optimise your website so that search engines know it is about a specific topic.
3. External factors – such as the links to and from your site will increase the overall authority of your website.

All of these steps together will increase your relative authority and allows you to outperform your competitors.

Being Number One

The place to be on any search engine is number one as research has shown that over 40% of users will click on the first site listed in the search results. As you move down the list less people are likely to click on your link as this research shows a very very small percentage of people will click on a site if it is list below #5 and it is only a fraction of a percentage that will view page 2.

Why should your competitors benefit from being #1? Talk to us to learn how you can outrank your competition in Google.